Lionakis was tasked with developing a theme and branding for Sacramento's annual "The Addy's" awards event. Collaboratively, we created the 80's-themed "I Love the 80's Addy's" logo and branding, which was applied across all marketing, advertising, and event environmental graphics. The centerpiece of our design was an oversized mailer, styled in classic 80's design, and printed with an aqueous spot gloss and black light coating. The 80's theme was seamlessly carried through all elements, from the event programs to large environmental displays and video transitions, making the night a tremendous success.