Lionakis partners with the Boys and Girls Club annually for their charity auction, "Broke Ball." I played a prominent role in leading the event's branding. With the theme "Springtime in Paris," I developed a cohesive set of materials including the logo, online advertisements, website banners, wine tags, email invitations, formal invitations, event programs, "Save the Date" emails and mailers, and "Thank You" cards. The event décor, featuring an oversized Eiffel Tower and a "Welcome" sign, was meticulously designed to complement the branded elements. The result was a cohesive branding campaign that captured the simplicity and elegance of the theme while maintaining a fun and vibrant atmosphere.